5,000+ hours of experience? Successfully multi-millionaire? You’ve got a track record and status to go with it, but teaching itself is a completely separate skill—completely separated from your field of expertise.
Simply talking about what you have done or how good you are at something is the #1 critical mistake that ‘teachers’ make when they run their workshops, programs or classes. Just because you’re an expert at what you do does not mean you know how to ‘teach’ your client.
Yes you’re an expert at what you do. Your client already knows. What they really want is to learn from you. They want to know “How”
It doesn’t matter what you’re teaching or how valuable your information is—your client is locked into a primal battle where your client’s primal brain wants to ignore you. Given enough time you will lose.
As an instructor this isn’t your fault. This is how we are programmed. The game is stacked against you.
It gets worse when you have to teach subject matter that is ‘related’ to your client’s wants but not exactly what they’re after. Your client doesn’t even realise they want to ignore you. If your lesson isn’t show stopping your client will want to ignore you.
If your lesson is mind blowing your clients brain will try to summarise your message as fast as possible and ignore details.
You must craft your lessons to gain and keep attention before scheduling regular breaks.
You’re client wants to know something! You have the expertise which means that you’re going to have to expose your client to what they need. This is a vital difference!
Problem: The client doesn’t know why you’re talking about something that has seemingly no connection to what they want. Example. The client wants to know how to replace a tire on their car.
You’re teaching them first that they need to jack the car up. This isn’t what the customer expected, and now they’re not paying attention any longer.
You need to explain ‘why’ they need to know what you’re teaching them.
Lectures are a great way to deliver lessons to large amount of students, and they wholly rely on the instructor. What makes lectures great is that they are very light on resources which makes them cheap to deliver—which is why educational institutions use them.
But it’s extremely easy to get into a rhythm and simply keep talking.
Remembering that 95% of what is heard is forgotten within 24 hours, you have to get your clients involved in the learning process. As an instructor you need to ask the right questions in the right way to make sure the most important elements of your teaching are confirmed.
As an expert you know the in’s and out’s of what you do—you’re supposed to. But your clients don’t.
Imagine this situation.
“… the number 1 reason for weight gain is due to the impact of chronic fatigue syndrome on the adrenal glands which produce cortisol”
You client is tweeting how they can’t understand you.
When you’re teaching you need to slow down and go at the speed of your client. Most importantly you need to explain the language of your field to make sure they understand everything they are learning from you.
There are more, 11 more critical mistakes but you might want to take a look at these in your own time.
When you do you’ll learn about.